The Symbian Foundation – A Case Study
Challenge:
The Symbian Foundation, the independent not-for-profit organization that supports the largest mobile operating system worldwide, had three major challenges when they approached TCG: (1) Implement new programs while working to release the entire Symbian operating system as an open source project; (2) Continue to attract individuals and organizations to develop dynamic applications on the platform; and (3) Be the hub of a technology movement through supporting, championing, and leading this community to create a more effective and open engine for innovation than competing commercial efforts could ever produce.
Solution:
Executive Director Lee Williams appointed TCG partner Ted Shelton as a leadership team member and interim head of marketing. TCG then implemented our “Open Management” strategy – restructuring the marketing organization, hiring for key positions, providing training for existing staff and implementing open communications initiatives. In addition, TCG helped build Symbian’s developer program including Horizon, Symbian’s new application publishing platform. Finally, TCG assisted in creating a set of strategic partnerships to help grow the Symbian
Tags: Communications, Research, Strategy, Technology